Brand, Business and Team
Personal vs. Business Branding
Finding the balance between personal and business branding has been one of my biggest challenges in business. At The Salon Forum, I shared tips on how to create an authentic personal story while maintaining a strong salon identity. By aligning these two elements, you can build trust with clients and stand out in today’s competitive market.
Social Media Basics
Social media is about more than just likes and shares; it’s a tool to tell your story and create a strong online presence that translates into real-life bookings. Even small steps, like sharing a testimonial or showcasing a new hairstyle, can make a big difference in building trust and engagement.
Identify Your Content Pillars: Focus on three main content areas, such as client transformations, behind-the-scenes moments, and team highlights.
Schedule Consistently: Use scheduling tools like Later or Planoly to map out one week of posts in advance, ensuring you stay consistent without burning out.
Engage With Your Community: Authentic engagement builds loyalty. Take time to reply to comments, answer DMs, and interact with your audience to show them you value their connection.
In-Salon Structures
Running a salon is about more than just creating beautiful hair — it’s about fostering a team that feels motivated and empowered. Here are a few systems that have made a difference for us:
Incentive Programs: Recognize and reward your team’s achievements. Set monthly retail targets and offer rewards like gift cards or team outings for hitting goals.
Streamlined Workflows: Develop clear processes for booking appointments, managing stock, and handling consultations to reduce stress and ensure smooth operations.
Regular Feedback: Hold team check-ins to give constructive feedback and celebrate contributions, helping everyone feel valued and aligned.
These systems boost performance and create a positive, supportive environment where stylists love to work.
Whether you’re looking to refresh your social media presence, build a brand that feels authentic, or implement systems to elevate your salon’s operations. Running a salon or building a career in this industry isn’t easy, but when approached with purpose and passion, it’s incredibly rewarding. These insights are here to inspire you to take the next step toward whatever success looks like for you.
2025 is an opportunity for all of us to take our businesses and ourselves to the next level. To those who attended The Salon Forum, thank you for sharing this space with me. For those who couldn’t make it, I hope these highlights inspire you to keep climbing toward your goals.
@kainevakaihairartistry
